More roof assessment meetings with property managers. Without pulling your crew off the roof.
OwnerLine books qualified meetings between commercial roofing contractors and the property managers, facility managers and building owners in their service area. You approve every list and every email. One flat monthly fee, no per-meeting charges, and our work is guaranteed in writing.
Request infoShort intro calls on Wednesdays and Thursdays. Send an email and we'll find a time.
When crews are busy, selling stops.
The owner is solving today's job. The estimator is on site. Follow-up with property managers waits until next week, then the week after. Then the work wraps up and the calendar is empty.
Commercial buildings don't stop needing roofs while you're busy. OwnerLine keeps those conversations starting while your team keeps working.
The meetings we go after
- An active leak that needs a look
- An aging membrane or a roof in poor condition
- A roof on next year's budget
- Maintenance or an inspection
Four steps. You sign off on each one.
You set the target
Your region (one roofer per region), the core counties you work, the roof types you want (TPO, EPDM, PVC, mod-bit, coatings, repair, maintenance) and the jobs worth your time. Current customers and open bids are excluded.
We build the list
Property management firms, facility directors and building owners in your area, with verified emails.
You approve a sample firstEmails go out under your name
Short, plain emails in your voice, sent from separate domains we set up, so your main email never sends cold.
You approve every wordWe book the meeting
Replies answered the same day. Meetings land on your estimator's calendar with notes on the building, the roof if known, the reason, and who signs off.
AI-assisted, human-approved: software helps with research, drafts and sorting replies. A person approves every list and every email.
Who we book (and report on every week)
Every meeting we book meets all five of these:
- The right personA property manager, facility manager, owner or asset manager with authority over the building.
- Your areaThe building is inside your region and the counties you agreed to.
- Your roof typesIt matches the roof types and work you accept.
- A real reasonA leak, age or condition, a budget, maintenance or an inspection.
- Booked with notesOn your estimator's calendar with the building, the reason and who signs off.
One flat fee. Our work, guaranteed.
A $997 one-time setup on every plan, then one flat monthly fee starting the month emails go out. No per-meeting charges and no surprise invoices.
One commercial roofer per region. You're the only roofer we work with in your region, and your leads are never shared. The plans differ by how many emails we send inside your region.
Statewide
- All three Michigan regions, reserved for you
- Up to 10,000 emails a month
No other roofer in Michigan
Regional
- Your whole region, like Southeast Michigan
- Up to 6,000 emails a month
Twice the emails of Local for $500 more
Local
- Your core counties within your region
- Up to 3,000 emails a month
Start in your home counties
$997 setup on every plan. 3-month minimum, then month to month. Move up a plan any time to send more.
Our work, guaranteed: every month we send your plan's email volume to the list you approved, answer every reply within one business day, and send a report every Monday. If we miss any of those, the next month is free. We'll walk through the details on a short call.
Matt Casella
Founder, OwnerLine ยท St Clair Shores, Michigan
I've spent most of my career on the operating side of the trades. I was a project manager at my family's construction and property business from 2011 to 2019. Later I owned Casella Home Services, a subfloor prep contractor for Pulte Homes and custom home builders in Michigan with a crew of 2 to 5, and then Tintopia Window Tint. I sold both. I've also supervised production teams of 11 to 15.
I'm not a roofer and don't claim to be. My job is the pipeline, so your crews and estimators can stay on roofs.
Common questions
Are you a roofer?
No. OwnerLine doesn't do roofing work or inspections. We find and book the meetings; your team runs them and does the work.
Whose name is on the emails?
Yours. Emails go out under your company's name, from separate domains we set up for you, so your main email domain is never used for cold email. You approve every word, and every email has a real mailing address and an easy way to opt out.
Do you use AI?
Yes, for research, first drafts and sorting replies. A person approves every list and every email, and you approve the copy before it sends. If anyone asks whether they're talking to a person, we tell the truth.
How long until the first meetings?
New sending domains need about two weeks of warmup before the first emails go out, so plan on roughly three to four weeks from sign-up to the first meetings.
Will you work with my competitors?
Not in your region. We work with one commercial roofer per region. While you're with us, you're the only roofer we work with in your region, and your leads are never shared with anyone.
Do you guarantee meetings?
No one can promise a property manager will show up, so we don't sell that. We guarantee our own work: the email volume, replies within one business day, and a weekly report, or the next month is free.
Want a few more good meetings on your estimator's calendar?
Tell us your company name and the counties you work, and we'll tell you if your region is open. If it looks like a fit, we'll set up a 15-20 minute call on a Wednesday or Thursday.
Request info matt@ownerlinesourcing.com